If you are an Instagrammer you may have wondered why a photo can get more likes than another with hardly any differences …Well, there are many factors that influence, from the message that your photo transmits, to the time you publish it. Here are several tricks to increase followers on Instagram:
Define your target audience
You already might know that Instagram is a 100% visual social network. Therefore, the content that works best here is content that is close and attractive, both visually and for the message it conveys. It is really important to define the audience that you are trying to reach to be able to increase followers on Instagram.
You should ask yourself some questions before opening the account like:
- How old are they?
- Where do they live?
- When and how do they use Instagram?
- What are they interested in?
These few questions will help you to focus on the needs of your target audience so you will be able to deliver the type of content that makes them want to keep following you.
Use hashtags to increase followers
Instagram allows you to place up to 30 hashtags on your posts to tag the content you are posting.
By using hashtags, you are not only telling other users what the theme of the photos and videos you upload is, but you will also be able to reach other profiles who do not know you. Since recent changes on Instagram, the application allows you to follow posts that are tagged under a hashtag.
This will make sure that in your newsfeed (section of the application where you will see the publications made by the accounts you follow), you will also see some publications that contain the hashtags that you are following.
This, on the one hand, is one of the best ways to make yourself known to other users who still do not follow you and, on the other, to discover other accounts that publish content that interests you.
As you know, video is a format that, well used, is capable of generating a lot of engagement. Like Facebook, Facebook Live allows you to generate a lot of engagement, on Instagram you can also use video to connect more with your followers.
You must be very clear that Instagram Stories is looking for fun, therefore, you have so many effects and possibilities to add a fun touch to the photos and videos that you want to upload with this tool.
Buy Instagram likes or followers
It works in some different ways:
· You can buy a number of likes (with hard cash) that you can then distribute among your publications.
· You can do an exchange of likes in publications that your own applications suggest to you, to get other users to whom your publications are suggested to end up liking your photos or videos.
Share the same content on other platforms
Sharing the photo on Facebook, Twitter, Pinterest or even WhatsApp is a little trick to increase followers on Instagram.
In the best of cases, the photos you post appear on your followers’ profiles for a maximum of one or two hours, then they are forgotten because no one “goes down” that much. Depending on the total number of profiles your followers follow, you probably won’t even get there. Therefore, sending the photo you have published to other friends or followers will increase your likes and get what you are looking for.
Design a good instagram grid
Looking into a colourful and nice grid attracts the attention of new followers to your profile. Every post on your Instagram grid needs to be of high quality and visually engaging.
Some people use some photos and make a collage with them, some others use different colours to attract people, that’s up to you, but have it in mind for the time you’re about to publish.
You can also learn in this course some design about how to create the visual identity of your brand defined, you will know how to build a relationship of trust with your followers, clients and business partners to be able to increase followers on Instagram.
Find the best time to post on Instagram to increase followers on Instagram
If you create a company Instagram account, you will have access to some statistics related to your followers and your publications, so you will be able to see when the vast majority of profiles that follow you are connected.
Therefore, you will also have other information, such as the countries your followers are from, their cities, their gender and even their ages, among others. If you don’t have a business Instagram account, don’t worry. There are applications that allow you to analyze your followers and determine the best hours of publication.
However, posting during the morning hours tends to generate some of the highest engagement; however, posting after 9:00 a.m. may see a drop in engagement due to work and school hours.
We hope we reached you with some of the tips to increase followers on your Instagram. Therefore, if you still want some or info, don’t forget our last post about how to become an influencer on Instagram.