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Music uniquely connects us with an emotion, a moment, or a brand. So it’s no surprise that music is one of the most powerful tools for marketing and growing your brand.
In the past few months, we’ve seen a surge in the usage of songs on Reels for marketing purposes. Music continues to be a vital part of our day-to-day lives, and now you can use it to give your brand an edge over the competition. In this article, I’ll show you how to tap into trending Reels songs to grow your brand.
I’ll walk you through some of the benefits of using music in your marketing strategy and provide tips on choosing the right song for your Reels videos. It is an effective way for brands to invigorate their social media presence and reach scale—and I’m here to show you how!
What are Reels?
Reels is the latest addition to Instagram’s ever-growing suite of features, and it’s a handy tool for brands. To get started, Reels allows you to create 15- to 30-second videos set to a selection of recent songs or audio clips. These videos are easy to make and can help you reach new audiences and boost your brand’s discovery.
Reels are great for organic engagement and brand awareness, but it also has the power to amplify campaigns and promote new products. So whether creating a unique music video or using the song as a backdrop for a product launch, Reels is an effective way to engage with your audience and showcase what makes your brand stand out.
So Expand Your Reach and Drive Engagement with Reels! This fun feature can open up countless possibilities—so don’t be afraid to get creative!
Why use trending reel songs?
As a creative, whether it be an artist, entrepreneur, or small business owner, the goal is to make an impact and leave a lasting impression on your audience. And one of the best ways to do that is by staying ahead of the curve when it comes to trends.
Nothing quite captures the attention of my audience like trending reel songs. By adding one of these popular songs to your Reel, you can give your post character that appeals to followers and allows them to interact with your content. Not only does this help build relationships with potential customers or partners, but it also helps set you apart from other brands on social media who may use them less frequently.
Don’t forget that music VIDEOS can be as powerful as music AUDIO! If you have an audio-visual reel, you have more opportunities to stand out from the crowd and make a memorable impression on your followers. When used effectively, these catchy trending reel songs will bring life and character to your content and help take your brand image and reach further than ever!
Find the Latest Trending Reels Songs
Leveraging the power of trending Reels songs to grow your brand is a great way to increase your visibility and reach more of your target audience. The secret to success is to find the latest trending Reels songs and time your campaign strategically.
Talking to people in your industry, networking within the community, or studying music trends can help you identify which Reels songs are popular now. Keep an eye on what leading industry figures are discussing and ensure you’re one step ahead of the competition. Alternatively, use tools like Soundcloud Pulse or Chartmetric to search for top charts and track what’s popular in each genre.
Once you’ve got a good overview of the music landscape, brainstorm ideas on how to use the songs creatively that tie into your brand messaging. A bonus tip: Check out TikTok analytics tools or YouTube Music Insights, which show what types of videos (and what type of music) are popular with users—you can even see which locations have been watching and interacting with them the most.
By continuously monitoring trends, you’ll be well-positioned to create campaigns that capture attention when current pop culture topics arise. So start researching now!
Choose Songs That Match Your Brand Personality
When selecting a song for your Reel, choosing one that matches your brand’s personality is essential. Look for music with lyrics and beats that resonate with your target audience and that complement the story you are trying to tell. In addition, you want the music choice to be memorable and leave a lasting impression on viewers.
A great way to discover which trending songs would work best for your Reels is by looking at what’s popular in the charts. Check out Billboard’s Top 100 list or search Spotify’s Discover Weekly playlists to see what music is trending.
Once you’ve narrowed your selection, check the usage of the right before publishing your Reel. Don’t forget that some songs may require a sync license if you are going to use them commercially – which can be time-consuming and costly if you have a hard deadline. Ensure that you’re legally covered so you don’t face any copyright infringement issues in the future.
Create Engaging Reels Content Around the Song
As a creative, you can use the power of trending reel songs to grow your brand engagingly and innovatively. Here are some ideas for how to do just that:
Use Music to Tell Your Brand Story
Trending reel songs have the power to spark emotion and engage your audience. Think about using music to tell your brand’s story impactfully. A song with a powerful chorus will help convey your message and capture the attention of potential followers.
Make It Your Own
You can take the latest trending reel song and make it your own by creating engaging content around it. Try creating interactive visuals or graphics that fit the song’s message and showcase your brand’s identity. For example, you could create animation or an audio-visual experience using lyrics from the song or visuals from your brand’s website or social media page.
Feature Influencers & Artists
A great way to reach new audiences is by featuring artists and influencers connected with that particular track. By collaborating with individuals who resonate with your target demographic, you’ll be able further to engage potential followers creatively and consistently. For example, you could share user-generated content or create challenges around the track.
By leveraging trending reel songs, brands have created unique content that resonates with their audience, builds relationships with influencers, and helps them stay ahead of the curve in terms of trends while growing their following on Reels.
Optimize Your Reels for Maximum Visibility
When utilizing trending reel songs to help grow your brand, you want to optimize your Reels for maximum visibility. Here’s how you can do that:
Utilizing Reel Insights
Reel Insights is an excellent tool for understanding the performance of your Reel. Review the metrics regularly to see the total views, impressions, and how many people have taken action from viewing your Reel. This can provide invaluable insight into what content resonates with your followers, so take notes and use this data when creating future videos.
Focus on Quality Content
Make sure every video is high quality and engaging. Focus on creating creative, informative, and fun content—using trending reel songs is one way to add an element of surprise and excitement.
Use All available Captions & Hashtags.
Make sure to include all available captions and relevant hashtags, then go into the explore tab and swipe up on posts that have used those hashtags or captions so they can be added to Instagram’s suggestions list. Doing this will make it easier for your reel post to gain more engagement.
By using these strategies, you, too, can leverage trending reel songs to help your brand reach new heights!
Cross-Promote Your Reels on Other Social Media Channels
As you start to share your Reels, don’t just limit your reach to only TikTok. Instead, utilize other social media platforms to promote your content and increase engagement with new audiences.
Cross-promotion is critical – ensure you’re sharing your Reels on other channels like Instagram and Twitter, as well as relevant forums and niche communities. Make sure you tailor each post and include calls to action that will prompt people to watch the Reel while staying true to that channel’s tone of voice.
You can also share teasers of each Reel or the link directly on other channels like Facebook or Youtube or even send them to people via email or text. This makes it easy for viewers to watch the full video without searching for it.
This will help you get maximum reach for every Reel post and grow your brand with trendsetting music at its core!
Analyze Performance and Repeat With the Next Trending Song
Once you’ve created a Reel with a trending song, the next step is to analyze the results. For example, how many views did you get? How many likes? How many comments? Were there any shares or reposts? And what kind of response did you get from your target audience?
Reviewing these performance metrics can give you an idea of what works and what doesn’t. For example, if a post got many likes or drove more sales or engagement than average, that’s great! The next step would be to recognize which elements made it successful – the music, the visuals, the caption, etc.? – and repeat with your next post.
On the other hand, if a post didn’t perform well and failed to attract your target audience’s attention, identify which elements might have caused it to fall flat. With this insight, you can tweak those elements in your next post and hopefully increase performance. And then rinse and repeat for all future Reels!
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Regardless of your brand, using trending Reels songs in your marketing strategy can help you reach more people and make a more significant impact. It’s also a great way to show your customers that you understand their culture and what they’re vibing with right now. It’s a low-effort but high-impact way to reach new audiences and make your brand more memorable.
By keeping an eye on the latest Reels trends and incorporating them into your marketing mix, you can open up a world of possibilities for your brand. It’s a great way to engage with potential customers in a creative and fun way and create unique content that your audience will remember. So why not try it out today?
