How to promote an online course

Creating online courses is one of the most profitable business opportunities available to consider as of now. You just need to create an online course, and it will continue to generate a passive income. However, the online course market is saturated, and you need to have a strong understanding on how to promote an online course. Then you can get more people to pay you and access your course. Continue to read and we will share more details on how to do it.

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Developing a strategy

You can’t just do random things and promote an online course. If you want to learn how to promote online course, you need to be equipped with a solid strategy. The very first thing you should do is to figure out your unique value proposition. This is the reason why people should go ahead and buy your course, instead of buying another course under the same topic available out there. Once you discover the unique selling proposition of your course, you will need to highlight it and promote the course. Then you can get more people to buy it.

It is also important to have a solid understanding on who your ideal student avatar is. Then you can align the promotional campaigns to cater to the target market. One of the most effective methods available to discover this would be to conduct a survey. 

The title of your course plays a major role behind its success. Therefore, you should do a proper keyword research if you want to know how to promote online course and come up with a compelling title. Then you can attract some organic traffic to your course as well. You can get a kick-start with sales by pre-selling the course. 

Social media marketing is a proven method available to promote the course. That’s because you can make your course visible only to people who would be interested in buying it. 

What platforms can you use to promote the online course? 

There are multiple platforms available to promote your course online as well. If you want to learn how to promote online course, you should be aware of the most impactful platforms out of them. Here are the platforms that you should focus on: 

• Teachable – Teachable is a platform where thousands of people share and monetize the knowledge they have. You can easily create your online courses on Teachable. 
• Skillshare – Skillshare is another popular platform that you can use to create and share online courses. Regardless of the subject, you can create an online course on Skillshare. 
• Evernote – Evernote is a note sharing platform. You may use Evernote to hold the notes with related to your online courses. 
• Monday – Monday is a webinar hub. If you wish to offer online courses in the form of webinars, Monday is the best platform. 
• Canva – You can create your whole course in Canva and it gives you all the creatives you need.
• Aweber – You can use it as a tool to send e-mails for your course participants.
• GoDaddy – As a good place to buy and register your personal website.
• Fiverr – You can hire freelancers that will help you to create your online course

Benefits of promoting your online course

Creating online courses and selling them is a great way to generate a passive income. That’s because you just have to spend time and effort on creating the course and promoting it. The course will continue to deliver amazing returns to you in the long run. 

Drawbacks of promoting your online course 

There aren’t any drawbacks in promoting an online course. You just need to stick to the right channels and use the right message to promote the online course. If you can adhere to the steps that we shared on this guide on how to promote online course, you will be able to end up with creating an effective marketing campaign. It will help you with getting the desired returns. 

If you want to learn more about online course creation, don’t miss this article!